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General Book Search for "9780470239599"

General Books
School Books

Author : Akin Arikan
Paperback
Published : Thursday 24 April 2008
ISBN : 9780470239599
Price : €26.90

Description

Multichannel Marketing: Metrics and Methods for On and Offline Successgoes beyond top-level, strategic discussions of customer-centric marketing to offer today's in-the-trenches marketing professionals the information they need: practical, tested methods and metrics for multichannel marketing programs.