Multimodality and Social Interaction in Online and Offline Shopping

Author : Gitte Rasmussen,Theo van Leeuwen

Hardback

Published : Friday 29 September 2023

ISBN : 9781032255910

Price : €157.95

Description

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

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