Multinational Companies from JapanAuthor :
Hardback
Published : Monday 19 October 2015
Description
Since the bursting of Japans bubble economy, from 1990 onwards, its multinational companies (MNCs) have faced new competitive challenges, and questions about the management practices on which they had built their initial success in global markets. This book offers a long-term perspective on the evolution of Japanese MNCs, and it provides new insights into how they have transformed their strategies and competitive capabilities in response to new challenges of the global market place since 1990. This book was originally published as a special issue of Asia Pacific Business Review.
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