General Book Search for "9780762307210"

Multiunit Organization and Multimarket Strategy

Hardback
Published : Friday 15 June 2001
ISBN : 9780762307210
Price : €121.67


Description

A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the "M-form" as the 20th century's most successful. This text draws various ideas together to present possible developments.



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