Museums and Millennials

Author : Jaclyn Spainhour

Hardback

Published : Friday 4 October 2019

ISBN : 9781538118573

Price : €86.58

Description

Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum's "A.U.R.A." (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.

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