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General Book Search for "9780367540142"

General Books
School Books

Author : Joao Freire
Paperback
Published : Wednesday 31 May 2023
ISBN : 9780367540142
Price : €23.39

Description

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.