New Mythologies in Design and CultureAuthor :
Paperback
Published : Thursday 19 May 2016
Description
Taking as its point of departure Roland Barthes classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and childrens building toys. Among the ubiquitous global trademarks she examines are BP, McDonalds, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes meditations on culture concentrated on his native France, New Mythologies is rooted in the authors experience of living and teaching in the United States. Houzes reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into todays complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it.
You may also like ...
by
Paperback
30 Dec 2021
Design, Industrial and commercial arts, illustration
€43.28
Extended stock – Dispatch 5-7 days
by
Hardback
30 Dec 2021
Design, Industrial and commercial arts, illustration
€157.95
Extended stock – Dispatch 5-7 days
by
Paperback
25 Apr 2018
The arts: general topics
€51.47
Extended stock – Dispatch 5-7 days
by
Paperback
19 May 2016
Theory of art
€33.92
Extended stock – Dispatch 5-7 days
Reviews