New Product Development

Author : Erdener Kaynak,Nicholas Mills

Hardback

Published : Thursday 12 December 2002

ISBN : 9780789015662

Price : €152.10

Description

Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e

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