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General Book Search for "9781799830351"

General Books
School Books

New Techniques for Brand Management in the Healthcare Sector

Author : Ana Pinto Borges,Paula Rodrigues
Paperback
Published : Saturday 30 January 2021
ISBN : 9781799830351
Price : €219.96

Description

Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.