Nike: Form Follows MotionAuthor :
Hardback
Published : Friday 20 September 2024
Description
This publication is accompanying the exhibition Nike: Form Follows Motion at the Vitra Design Museum. For the first time, the book gives an insight into Nikes extensive design archives. In Autumn 2024 the Vitra Design Museum will present the first ever museum exhibition about Nike, the worlds most revered sport brand. The exhibition will mark the milestones in Nikes fifty year history and will explore its ascent into a global brand that holds a central role in popular culture. The focus of the exhibition is on Nikes design practice - from the companys beginnings in the 1960s and the design of its famous »swoosh« logo to iconic products such as Air Max and current research devoted to future materials and sustainability.
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