General Book Search for "9780471853251"

Nuts, Bolts and Magnetrons

Paperback
Published : Wednesday 5 April 2000
ISBN : 9780471853251
Price : €49.13


Description

Industrial or business--to--business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of marketing principles and the business benefits they can bring.



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