Packaging Freedom

Author : Isphita Chanda

Hardback

Published : Wednesday 1 January 2003

ISBN : 9788185604558

Price : €37.44

Description

Ipshita Chanda suggests provocatively that it is popular culture that the discourses of modernity, feminism and progress, all articulated by the womens movement, become lived realities. Looking at popular womens journals like Sananda, Femina, Cosmopolitan and Meri Saheli, among others, advertisements that depict modernity, TV serials where women are not always meekly subservient, media icons and books by women authors, she wonders whether popular culture could be used to disseminate the goals of feminism. Or is it a case of new accommodations being formed in the name of womens liberation? What are the implications for feminism?

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