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General Book Search for "9781405158206"

General Books
School Books

Author : Pamela Benoit,William Benoit
Hardback
Published : Tuesday 18 December 2007
ISBN : 9781405158206
Price : €114.60

Description

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.