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Persuasive Technology

Author : B.J. Fogg
Paperback
Published : Saturday 4 January 2003
ISBN : 9781558606432
Price : €54.98


Description

Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real examples of persuasive technologies.



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