Sign in to your account or register new one to have full control over your orders, receive bonuses and more.
New customer? Register
Subtotal: 0.00
Total Items In Cart:
Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.