Predictive Technology in Social Media

Author : Cristina Fernandez-Rovira,Santiago Giraldo-Luque

Hardback

Published : Thursday 7 July 2022

ISBN : 9781032103402

Price : €157.95

Description

Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can! Large digital platforms can target ads to hyper-segmented to influence audiences. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future.

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