Principles of Strategic Communication

Author : Bobbi Kay Lewis,Jami Fullerton

Paperback

Published : Friday 9 July 2021

ISBN : 9780367426316

Price : €69.02

Description

Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.

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