Product Policy and Brand Management

Author : A.K. Chitale,Ravi Gupta

Paperback

Published : Sunday 28 February 2021

ISBN : 9789389347500

Price : €30.36

Description

Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.

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