General Book Search for "9781773613024"

Product and Brand Management

Hardback
Published : Wednesday 1 November 2017
ISBN : 9781773613024
Price : €180.18


Description

Explores the concepts of product and brand management and their applications in real life and the impact they have in our day-to-day living. Each chapter presents a wealth of knowledge regarding the various definitions and sub-divisions of product and brand management, their importance, and how they are used in the business world.



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