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General Book Search for "9780367350918"

General Books
School Books

Author : Milind Trivikram Phadtare
Paperback
Published : Friday 30 December 2022
ISBN : 9780367350918
Price : €42.11

Description

This book is a comprehensive and practical guide to project marketing-a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.