Project Marketing

Author : Bernard Cova,Robert Salle

Paperback

Published : Friday 22 March 2002

ISBN : 9780471486640

Price : €63.12

Description

Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing.

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