Promotion, Recruitment and Retention of Members in Nonprofit OrganizationsAuthor :
Hardback
Published : Monday 8 February 2021
Description
Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs survival is linked to the promotion, recruitment and retention of members.
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