Public Media Management for the Twenty-First Century

Author : Lizzie Jackson,MichaÅ, GÅ,owacki

Hardback

Published : Thursday 26 September 2013

ISBN : 9780415843256

Price : €169.65

Description

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices.

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