Public Relations

Author : Frank Jefkins,Paul Baines

Paperback

Published : Wednesday 19 November 2003

ISBN : 9780750657242

Price : €57.32

Description

A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

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