Reconfiguring Public Relations

Author : David McKie,Debashish Munshi

Paperback

Published : Thursday 22 March 2012

ISBN : 9780415512497

Price : €50.30

Description

This book reconfigures the field of public relations so that it can better engage with the changing world of the twenty-first century. It clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

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