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General Book Search for "9780199578078"

General Books
School Books

Author : Hans Kjellberg,Luis Araujo
Paperback
Published : Thursday 9 December 2010
ISBN : 9780199578078
Price : €65.52

Description

This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.