Relationship Marketing

Author : Thorsten Hennig-Thurau,Ursula Hansen

Paperback

Published : Wednesday 1 December 2010

ISBN : 9783642086229

Price : €52.64

Description

"This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing.

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