Research in Consumer Behavior

Author : Russell W. Belk,Russell W. Belk

Hardback

Published : Monday 6 December 2010

ISBN : 9780857244437

Price : €115.82

Description

Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.

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