Return on Engagement

Author : Kate Eyler-Werve,Tim Frick

Paperback

Published : Tuesday 2 September 2014

ISBN : 9780415844611

Price : €52.64

Description

Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

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