General Book Search for "9781422157640"

Reverse Innovation

Hardback
Published : Tuesday 10 April 2012
ISBN : 9781422157640
Price : €25.74


Description

Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G and Logitech.



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