Review of Marketing Research

Author : Naresh Malhotra - USE 0493,Naresh Malhotra - USE 0493

Hardback

Published : Thursday 21 July 2011

ISBN : 9780857248978

Price : €113.48

Description

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.

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