Ribbon Culture

Author : Sarah E.H. Moore

Paperback

Published : Thursday 17 January 2008

ISBN : 9781349361601

Price : €52.64

Description

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

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