Rising Consumer Materialism

Author : Afia Khalid,Faisal Qadeer

Hardback

Published : Thursday 9 November 2017

ISBN : 9780815367598

Price : €62.00

Description

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumers life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.

This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns.

The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.

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