Routledge Handbook of Sports Event ManagementAuthor :
Hardback
Published : Tuesday 3 March 2015
Description
Surveying the management of sports events of every size and scale, this new handbook presents key theory, best practice and ethical considerations. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines them and their relationships, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement.
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