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General Book Search for "9781787437982"

General Books
School Books

Author : Kaj Storbacka,Suvi Nenonen
Hardback
Published : Monday 5 February 2018
ISBN : 9781787437982
Price : €84.23

Description

Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets.