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General Book Search for "9781469615424"

General Books
School Books

Author : Penelope Muse Abernathy
Hardback
Published : Tuesday 29 April 2014
ISBN : 9781469615424
Price : €47.91

Description

Veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability for community newspapers. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.