Sensory Marketing

Author : Bertil Hulten

Hardback

Published : Wednesday 27 May 2020

ISBN : 9781526423245

Price : €141.57

Description

Authored by Bertil HultAcn, one of the worldâ?²s leading professors of sensory marketing,A this text brilliantly explainsA the techniques through whichA a sensory experienceA can beA createdA toA surroundA a consumer, not only to increase the chance of anA immediateA sale but perceptions of the product which play into a customerâ?²s return and brand loyalty for the future.

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