Sex in Consumer Culture

Author : Jacqueline Lambiase,Tom Reichert

Hardback

Published : Wednesday 31 August 2005

ISBN : 9780805850901

Price : €152.10

Description

Considers the use of sex to promote brands, magazines, video games, TV programming, music and movies. Exploring sexual information used in mass media to sell products and programs, this book will be of interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

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