Simple Heuristics in a Social World

Author : ABC Research Group,Ulrich , University of Lausanne, Switzerland) Hoffrage

Hardback

Published : Thursday 6 December 2012

ISBN : 9780195388435

Price : €157.95

Description

Simple Heuristics in a Social World invites readers to discover the simple heuristics that people use to navigate the complexities and surprises of environments populated with others. The social world is a terrain where humans and other animals compete with conspecifics for myriad resources, including food, mates, and status, and where rivals grant the decision maker little time for deep thought, protracted information search, or complex calculations. Yet, the social world also encompasses domains where social animals such as humans can learn from one another and can forge alliances with one another to boost their chances of success.

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