Social Business Imperative, TheAuthor :
Paperback
Published : Friday 22 April 2016
Description
This book articulates the pervasiveness of and the possibilities provided by social media for business. It further details an action plan for organizations to adapt and thrive in todays social and digital era. The book also provides a toolkit of systems, strategies, and technologies that have been proven effective across the customer lifecycle, from marketing and branding to sales and customer service.
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