General Book Search for "9780367023966"

Social Media and Interactive Communications

Paperback
Published : Tuesday 4 September 2018
ISBN : 9780367023966
Price : €50.30


Description

This book presents the latest research exploring how social media may facilitate greater levels of interactivity in firm-customer communications in varying service contexts, but also challenges firms to change how they communicate and how they resource and manage their customer engagement. This book was originally published as a special issue of the Service Industries Journal.



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