Sold on Radio

Author : Jim Cox

Paperback

Published : Wednesday 30 January 2013

ISBN : 9780786475186

Price : €35.04

Description

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialisation of network radio during its golden age. The first part covers the general history of radio advertising. The second part examines major radio advertisers from that period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, variants that impacted broadcast advertising, and a glossary. The book is fully indexed.

You may also like ...

Newspapers in Transition

by Jim Cox

Paperback

30 May 2014

Media studies

€35.04

Extended stock – Dispatch 5-7 days

Radio After the Golden Age

by Jim Cox

Paperback

30 Sep 2013

Radio / podcasts

€46.74

Extended stock – Dispatch 5-7 days

Radio Journalism in America

by Jim Cox

Paperback

30 Apr 2013

Radio / podcasts

€46.74

Extended stock – Dispatch 5-7 days

Sold on Radio

by Jim Cox

Paperback

30 Jan 2013

Radio / podcasts

€35.04

Extended stock – Dispatch 5-7 days

Reviews