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General Book Search for "9780470823712"

General Books
School Books

Author : Sea-Jin Chang
Paperback
Published : Friday 30 May 2008
ISBN : 9780470823712
Price : €24.57

Description

" Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies.