General Book Search for "9783631628812"

Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web

Hardback
Published : Thursday 12 September 2013
ISBN : 9783631628812
Price : €61.54


Description

The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.



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