Sport Business in Leading Economies

Author : Professor Haiyan Huang,Professor John Nauright

Hardback

Published : Monday 4 December 2017

ISBN : 9781787435643

Price : €94.76

Description

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

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