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General Book Search for "9781789664843"

General Books
School Books

Stand-out Marketing

Author : Dr Paul Johnston,Stacey Danheiser
Hardback
Published : Thursday 3 December 2020
ISBN : 9781789664843
Price : €113.49

Description

Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.