Strategic Advertising Management

Author : Larry Percy,Richard Rosenbaum-Elliott

Paperback

Published : Tuesday 16 February 2021

ISBN : 9780198835615

Price : €62.00

Description

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

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