Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global EditionAuthor :
Paperback
Published : Thursday 15 August 2019
Description
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
For courses in brand management.
Create profitable brand strategies by building, measuring, and managing brand equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with todays consumers.
You may also like ...
by
Paperback
15 Aug 2019
Management and management techniques
€85.40
Extended stock – Dispatch 5-7 days
by
Paperback
01 Aug 2023
Childrens / Teenage general interest: Places and peoples
€10.52
Extended stock – Dispatch 5-7 days
by
Paperback
14 Mar 2023
Biography: religious and spiritual
€17.54
Extended stock – Dispatch 5-7 days
by
Hardback
04 Oct 2022
Childrens picture books
€11.69
Extended stock – Dispatch 5-7 days
Reviews