Strategic Marketing Management for The Pacific Region

Author : Bill Merrilees,Rhett Walker

Paperback

Published : Thursday 16 December 1999

ISBN : 9780074705889

Price : €109.97

Description

Presents an Australasian adaptation of the successful "US Strategic Marketing" text by acclaimed author David Cravens. This work gives students and lecturers a comprehensive strategic approach to marketing management in the Pacific region. It uses localised case material and research data, along with a redevelopment of the Cravens frame.

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