Strategic Marketing Management

Author : Colin Gilligan,Richard M.S. Wilson

Hardback

Published : Friday 28 July 2017

ISBN : 9781138441224

Price : €216.45

Description

Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.

You may also like ...

Strategic Marketing Management

by Colin Gilligan,Richard M.S. Wilson

Hardback

28 Jul 2017

Economics

€216.45

Extended stock – Dispatch 5-7 days

Strategic Marketing Management

by Colin Gilligan,Richard M.S. Wilson

Paperback

30 Nov 2004

Sales and marketing

€72.53

Extended stock – Dispatch 5-7 days

Karmayogi

by M.S. Ashokan

Paperback

01 Mar 2021

Biography: business and industry

€16.32

Extended stock – Dispatch 5-7 days

Fundamental Biomaterials: Metals

by M.S. Sreekala,Sabu Thomas

Paperback

25 Jul 2018

Biomedical engineering

€269.10

Extended stock – Dispatch 5-7 days

Reviews